About
Angelica Vidal
I'm an independent consultant specializing in brand strategy, events, and partnerships for lifestyle brands building cultural worlds and technology companies finding the human story inside the technical one.
With over a decade of international experience across North America, Europe, and the Middle East, I carry an interior archive of cultural reference and aesthetic sensibility that shapes everything I do. It wasn't trained but lived.
I operate at the strategy layer shaping the cultural logic of an organization or project, not executing its outputs. Lifestyle and technology are always in conversation in my work, and I find that the best outcomes happen when they are in harmony with each other.
I'm also the founder of Marble Fountain, a cultural production house focused on artist commissions, residency programming, and multidisciplinary salon events.
Based in
Paris
Working internationally, and functioning borderlessly.
For a decade, one thing has stayed constant: brand, marketing, and communications. It carries through luxury, lifestyle, AI, and frontier tech. The industries kept changing; the instinct for how something is built and understood didn't.
Clients & Collaborations
Since founding Marble Fountain in 2023. The portfolio shows a selected view.
- RM Sotheby's
- SVD × Puma
- Initio Parfums Privés
- TIME100 Impact Awards AI
- Dubai Sotheby's International Realty
- HOF Manufaktur
- Opera Gallery
- Edge City
- human.tech
- WalletCon Buenos Aires
- IMS Dubai
- Infiniteyay
- Panaviscope
- Jarvin Art
- ETHDam
- ETHGlobal Bangkok
- ETH Milan
- Forta Search
- Funding the Commons
- Holonym Foundation
- DevConnect Argentina
- The Magazine Club
- Numeroventi
- COPIA Group
- Beyond Management
Areas of Expertise
- Brand Strategy & Positioning
- Press & Communications Strategy
- Experiential & Event Production
- Team & Vendor Leadership
- Influencer Marketing
- Cultural Partnerships
Work Experience
2024–Present
Chief Brand Officer
human.tech · Holonym Foundation
A Web3 identity infrastructure company. Led the rebrand and go-to-market, and built global press strategy across AI and Web3.
2023–Present
Founder & Creative Director
Marble Fountain
My independent brand strategy studio and cultural production house, covering positioning, events, and partnerships for luxury and lifestyle brands and technology companies.
2020–2023
Director of Community
Roar Social · LA · NY · SF
A social-impact platform. I joined as employee #1 and held four roles over three and a half years, from brand and product strategy to owning creator and celebrity relationships.
2017–2019
Junior Project Manager
Ykone × Estée Lauder Group ME · Dubai
A hybrid role between Ykone, now the world’s largest influencer marketing agency, and Estée Lauder’s Middle East group. Assisted and actioned traditional influencer marketing initiatives across the beauty and fragrance portfolio.
2016–2017
Communications Executive
COPIA Group · Dubai
The Dubai communications firm where my career began. I ran events, influencer campaigns, and traditional PR and media placements across fashion, luxury, hospitality, and entertainment.
Earlier: MullenLowe MENA, Red Light Management, Nasty Gal, and ASICS at the 2012 Olympic Games.