
Client
human.tech
Category
Brand Strategy & Cultural Activation
Location
San Francisco
Services
- Brand Strategy
- Cultural Activation
- Community Programming
- Event Production
Frontier Tower, San Francisco
A 16-floor vertical village — former home of Burning Man HQ, now the epicenter of frontier technology — hosted 1,000+ researchers, founders, and institutions for Funding the Commons: Intelligence at the Frontier.
These are the rooms where the rules for AI are being written. Our beloved client, human.tech, came as a sponsor and left as the event's moral center.
The on-ground team activated the "Festival of Human Creativity" on the Human Flourishing floor: a live Covenant, a "Made by Human" hackathon track, biometric verification, and NFTs for every verified human submission.
The argument: you cannot distribute value to humans without first knowing who the humans are. Brand strategy as philosophical infrastructure.



