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Client
COPIA Group
Category
PR & Communications and Event Production
Location
UAE
Impact
$1M+ PR value · 100+ social media posts
Services
- Event Production
- Brand Strategy
- Influencer Architecture
- PR
Initio Narcotic Delight Launch
Designed an exclusive immersive launch event for INITIO Parfums Privés that embodied the essence of Narcotic Delight — blending luxury and allure to position the fragrance as a cultural moment, not a product launch. We worked with carefully selected KOLs and industry experts to generate organic momentum, and produced a complete library of high-quality visual assets from the evening. Delivered in partnership with COPIA Group.
