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Client

COPIA Group

Category

PR & Communications and Event Production

Location

UAE

Impact

$1M+ PR value · 100+ social media posts

Services

  • Event Production
  • Brand Strategy
  • Influencer Architecture
  • PR

Initio Narcotic Delight Launch

Designed an exclusive immersive launch event for INITIO Parfums Privés that embodied the essence of Narcotic Delight — blending luxury and allure to position the fragrance as a cultural moment, not a product launch. We worked with carefully selected KOLs and industry experts to generate organic momentum, and produced a complete library of high-quality visual assets from the evening. Delivered in partnership with COPIA Group.

Initio Narcotic Delight Launch — 2