RM Sotheby's Inaugural Dubai Auction

PR and communications for RM Sotheby's inaugural Dubai auction — the first sale in the Gulf region for the world's largest collector car auction house, held at Concrete in Alserkal Avenue. The landmark auction exceeded expectations and broke records, realizing roughly $17 million, with a 2016 Koenigsegg Agera RSR alone bringing $3.38 million.

The catalogue featured a 2017 Lamborghini Centenario, a 2022 Ferrari 812 Competizione, a McLaren P1, the first Aston Martin Valkyrie ever offered at auction, and a Bugatti Type 57 Atlantic recreation. Delivered in partnership with COPIA Group.